According to TechCrunch on Friday, Instagram enables users to create Stories that are longer and uninterrupted.
A Story that you publish won't be divided into portions if it is less than 60 seconds long. The business tested the update late last year with a small group of users before rolling it out to all users worldwide.
An email response from a Meta representative to TechCrunch stated, "We are continually looking for ways to improve the Stories experience.
Instead of being automatically chopped into 15-second clips, you may now play and create Stories continuously for up to 60 seconds. The new functionality to the app is likely appreciated by users and watchers alike.
Users will now be able to publish uninterrupted Stories that won't be interrupted, and viewers won't have to keep tapping to watch a lengthy video that they might not want to watch.
However, many who like the straightforwardness of short, bite-sized Stories could find the shift to be unappealing.
Additionally, because you now have two choices when it comes to publishing a 60-second video, the distinction between Stories and Reels is somewhat blurred by the possibility of submitting lengthier uninterrupted Stories.
Instagram has started lengthening the duration restrictions on its video offerings as the social network shifts its focus to video.
From the previous 60-second restriction, the business enabled support for lengthier Instagram Reels of up to 90 seconds in June.
Additionally, Instagram recently changed its system such that any new video postings that are under 15 minutes long are automatically published as Reels.
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Given that Instagram CEO Adam Mosseri stated that the company will double down on video when he outlined Instagram's goals for 2022, the modifications to Instagram's video features aren't exactly shocking.
He also made a suggestion that Instagram will center all of its short-form video products around Reels and continue to expand the feature, suggesting that the distinction between Stories and Reels may become even hazier.
All of this occurs while Instagram pursues TikTok, even going so far as to launch a full-screen feed that resembles TikTok, which users ultimately disliked so badly that they practically forced the social network to undo the contentious move.
Instagram's new update to Stories shows that the social network is still quite keen about being a video-focused platform, so that doesn't imply the site will stop favoring video.